![]() Semrush’s page is catchy and attention-grabbing. They can learn more about the platform by scheduling a demo, while Scoro has the contact information needed to nudge these users to convert further down the road. This is excellent for visitors who need more convincing. The page includes multiple conversion options - users can either sign up for a free trial immediately or schedule a demo. Scoro’s tagline and supporting visuals briefly state what the company dashboard is for and how it looks in action. Its copy also incentivizes visitors to click by stating that users can sign up for free.īuild a page just like this one with Landingi’s Digital Marketing Consultant template. Meanwhile, the CTA stands out through contrasting colors. The headline and supporting copy are short and sweet, briefly highlighting the platform’s main benefits. Typeform includes minimal design elements above the fold, drawing full attention toward the headline, supporting copy, and CTA, which are in line and placed in the center of the page. This makes the button less visible, and it can potentially confuse first-time visitors, as they do not have clear instructions on what to do.īuild a page just like this one with Landingi’s Marketing Software template. However, the CTA button is placed below the fold. Users can then quickly schedule a demo via the short form on the right. The second sentence promises the solution. The tagline’s first sentence brings out a pain point - expanding across Europe can be difficult. ![]() ChargebeeĬhargebee’s headline highlights how the platform can help users. Unlike the other two examples shown above, places its trust badges above the fold, letting visitors know about the company’s reputation as soon as they land on the page. The CTA pops out through its placement and the use of contrasting colors. The headline is short yet catchy, while the supporting copy highlights the tool’s main benefit.Īdditionally, the checklist showcases the product’s use cases. guides users down the conversion path through its minimalistic design. Trust badges and more details about Zoho’s key functionalities are placed below the fold.īuild a page just like this one with Landingi’s Advertising/Marketing template. Meanwhile, the headline and tagline promptly highlight the platform’s main benefits and features. The copy above the form further reinforces the fast signup process. This helps reduce friction, as users won’t get overwhelmed by numerous fields. This makes the conversion process straightforward, prompting users to enter their details.Īdditionally, the signup form is short, containing three fields. Unlike Intercom, Zoho Social doesn’t hide its signup form behind a CTA button. More information regarding the product’s key features is found below the fold, along with supporting visuals.īuild a page just like this one with Landingi’s Web Platform template. There’s also a secondary CTA in the top-right corner of the screen. This complements visitors’ natural reading patterns and guides users down a straightforward conversion path. Notice how the headline, tagline, and CTA buttons are in line. Visitors have the option to view a demo to see the product in action, or signup for a free trial immediately via the two CTAs placed in the center of the webpage. The page’s headline and supporting copy successfully present what the product is and its benefits. They should stand out and clearly state your intentions.Ģ5+ High-Converting B2B Landing Pages 1. Include minimal CTAs: It’s best to include one or two CTAs on your landing page - one above the fold and the other at the bottom, for instance.Include social proof (e.g., testimonials, reviews, or trust badges) to build credibility and eliminate any potential uncertainties. Add social proof: B2B products may take more convincing due to their complexity.This provides more context and further educates visitors about how your product works and how it addresses their pain. Emphasize visuals: Use your hero image and supporting visuals to showcase your product in action.Including a navigation bar will likely distract visitors and lead them to other parts of your website. Ditch the navigation bar: B2B landing pages need to draw full attention to the promoted product. ![]() The headline and subheader should also showcase the company’s Unique Value Proposition (UVP). Focus on clear copy: Your landing page copy should clearly highlight the audience’s pain points and explain how your solution/product addresses those pain points.What are B2B Landing Page Best Practices? Learn more here before you sign up or start building free landing pages right now. ![]() Are your landing pages giving you the conversions you need? Discover how Landingi makes it easy to maximize your potential with an all-in-one platform. ![]()
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